A Perfect Fit - Cytiva Helps Wardrobe for Opportunity

By Laurie Tanner
Cytiva Account Manager

It all started with a question
SonicRecruit by Cytiva, is an Applicant Tracking System (ATS). We provide a service to companies so that they can more effectively post jobs on the internet and hire employees. Loosely translated that means we help people get jobs. ‘Helping people get jobs’ sounds much better than ‘applicant tracking’ and it makes us feel good to think that we’re impacting real people. Sure, we make recruiting easier and more automated; but there are lots of people, our friends and family included, struggling to find employment in this recovering economy. We had to ask ourselves, are we really helping these people?

The Answer
To make sure the answer to that question is a resounding yes! Our VP Jennifer Fray went on a quest. She set out to find a cause that would impact both our local community and our industry. She found Wardrobe for Opportunity (WFO) in Oakland, California.

Wardrobe for Opportunity is a volunteer-driven nonprofit organization that provides professional clothing and career support to low-income jobseekers in the Bay Area so they can become economically self-sufficient. Founded in 1995 to address often overlooked, yet critical barriers to finding and retaining employment, WFO has served over 14,000 low-income jobseekers. Through our Professional Dressing Program for Women and Men, Pathways to Opportunity Career Advancement, and Days of Pride programs, we provide our clients with the tools they need to project the positive image, self-confidence, and self-esteem necessary to find and maintain employment and achieve economic self sufficiency. http://www.wardrobe.org/about.html

WFO gave us a chance to donate our resources and time to make a difference. What an opportunity and what an organization! WFO opened our eyes and showed us the impact we could have with a little time and effort. We were lucky to find them and lucky to have the kind of boss who thinks about these things at night before falling asleep.

The Clothing Drive
The clothes started pouring into the office; men’s and women’s suits, belts, jackets, shoes, bags and jewelry. Soon the coat racks were over flowing and every flat surface was covered with mountains of clothing. One staff member had delivered an entire carload full of designer clothes. This was no easy feat. All of the clothing that is donated needs to be in perfect condition, on hangers and ready to wear. In some cases that means dry cleaning and even mending. For her extraordinary effort, Veronika took home the prize for the largest contribution; a pie and a half day off. Let it be known that SonicRecruit likes to reward employees for their altruistic efforts and nothing says ‘thank you’ like pie.

It felt good to load up the clothes and take them downtown. The clothes that were taking up space in our closets were now going to help transform people; people who are working hard to lift themselves up and start again. Clothes really do have the power to make you into a new person. You stand taller, you speak more clearly. You can dress for success if you have the opportunity and the access and we were helping to provide both.

The Interview Clinic
Giving away our old/unused stuff was a win-win situation. Now we were ready to contribute more. Not everyone had appropriate clothes to give, but we all have experience to share. It was time to meet the WFO clients and help them overcome the next obstacle in getting a job – the interview. After all, great looking clothes can’t answer tough interview questions. Some of us had worked in recruiting before coming to SR and we have all learned a lot about hiring and interviewing from our clients. We know the questions they ask and we know the difference between a good response and a deal breaker. Our clients have shown us the methods they use in the selection process, and now we get to coach the WFO clients and help them navigate the road to being hired. It’s the HR form of ‘paying it forward!’

The Cytiva team was dressed to impress. We felt a little taller and a little happier; proof that clothes can change your outlook on life. As a bonus, we got to leave the office on a beautiful day! We took two cars and met in a parking lot downtown. It was like a field trip. You could feel the excitement in the air. We got there a little early so we took a walk in downtown Oakland. At a small local sundries shop, we got mints, gum, water and soda. We sat in the sun and talked about anything but work. Someone noticed the time and we started back toward the WFO offices. As we entered the 'store' some of us glanced around to see if we could find our donated items. There was so much to choose from. What a gift! Job seekers were instructed to shop here and find items that made them feel like the person they wanted to become. They found clothes that made them proud and comfortable; a new combination of emotions for some. Once outfitted, they were ready to meet us in the Interview Clinic.

Our group was led into a room with three rows of tables, chairs on both sides. There were nervous, eager job seekers seated at the tables, dressed to impress and ready to stand up and shake our hands in greeting. The interviews were quick. We only had time for a few questions and some quick advice. The applicants rotated around us as we sat and made notes for them to take home and study. They were courageous with their answers and we were gracious with our advice. Everyone was uplifted by the exchange. It was a whirlwind of positive energy and courage building.

When we returned to the office we were still buzzing with energy. It's amazing how good you feel when you've stepped out of your normal daily activities to help another person. Within a few days we had collected a number of thank you emails and cards. They really appreciated our time and insights. We learned later that within a week, three of our 'practice applicants' had secured real jobs. Cytiva and Wardrobe for Opportunity, it was a perfect fit!

Catch Ian Alexander on HRchitect's Web Mingle

Cytiva Vice President Ian Alexander appeared on HRchitect's Web Mingle recently. To listen on demand, click here.

Cytiva Executive on HRchitect’s HR Technology WebMingle

Ian Alexander will be appearing as a featured guest on HRchitect’s HR Technology Happy Hour WebMingle, the HR Technology Industry’s only live web radio show. The show will air live on Friday, March 10, from 1 PM – 2 PM CST. If you’d like to dial-in to ask a question the number is 646.595.2360. If you’d like to email a question for the show, just send it to tappleby@HRchitect.com with Ian Alexander and “Happy Hour WebMingle” in the subject line. To listen to the show live, just go to BlogTalkRadio.com/MattLafata and click on the Listen Live red box in the upper right corner. While the show is live, you can also ask questions via Twitter by adding #WebMingle to the end of your question. To listen to a broadcast after it has aired, scroll down the WebMingle show page to access previously aired episodes.

Twitter Search: Are Your Clients Happy?

By Ian Alexander

Word to anyone who serves customers in any industry: Your margin of error is being whittled to a razors edge. Now that anyone can search twitter, your customer satisfaction rate will have pretty near zero margin of error.

With Twitter beta-ing its search function and a handful of new Twitter search aggregators out there, I have begun monitoring Twitter for industry chatter and competitive intelligence. One thing became immediately clear to me: When customers can tweet their frustrations to the world as easily as they can text their friends, all your customer satisfaction surveys and percentages go out the window. Ninety-nine percent sat counts for nothing if you have 1% of your client base airing your dirty laundry in a universal, public, searchable forum.

So far, I've found one customer who tweeted "Loving our new SonicRecruit applicant tracking system," and I have found several frustrated tweets about some of the larger talent management/recruiting providers. Looks good for us so far.

But that's not to say Cytiva will be immune from frustrated tweets. It's a brave new world out there where a missed phone call or a slow response to a request can reverberate loudly against your brand.

I personally know of a couple of competitors that have mild to serious product and/or customer service problems. I am anxious to see how Twitter treats them as more and more people start spilling their everyday minutiae onto the web.

If you are looking for applicant tracking, onboarding or performance management solutions, I invite you to follow Cytiva at http://twitter.com/Cytiva. Following your vendors and your prospective vendors on Twitter is going to become an increasingly vital part of your evaluations in the near future.